Cm.com Partners With Sport Industry Awards 2021

CM.com – a global leader in cloud software for conversational commerce – has thrown its backing behind the UK sport sector by partnering with the Sport Industry Awards 2021.

Originally founded in the Netherlands in 1999, CM.com offer mobile solutions for businesses, leagues, teams, rightsholders and athletes around the world to engage with their fans and deliver exceptional event experiences, bringing the globe’s sport organisations closer to their attendees and customers than ever before.

With this in mind, the organisation partnered with the newly-introduced International Creativity Award – which looks to reward those organisations from overseas that are changing the industry for the better through creative thought and ingenious fan engagement.

Now, as the partnership is announced, the industry is preparing for the ultimate reunion with the Sport Industry Awards 2021 less than one month away.  

The Sport Industry Awards celebrate the immense work done around the sector, and while the last year has seen stadia and arenas around the world fall silent for a time, the industry still found new ways to bring the colour and noise. 

This year, the Sport Industry Awards 2021 will be back live and in-person, celebrating the 20th anniversary, and reflecting a more colourful, vibrant, and inclusive industry. 

James Matthews, UK and Ireland Country Manager, CM.com, said: “CM.com is proud to be an official partner of the Sport Industry Awards and we’re excited to demonstrate our commitment to the community at such an important time. As the world is opening back up to large scale events, we support the industry in its mission to deliver exceptional fan experiences.”

Alex Coulson, Sport Industry Group Managing Director added: “CM.com offers fantastic solutions and already has a strong track record of innovative and creative work across Europe. We’re proud to be partnering with the organisation on a multiyear deal and supporting the team as they expand into the UK sport industry – there really is no better way to do so than at the industry’s biggest night of the year itself.

“Every year at the Awards, we’re seeing global work that is forging new creative paths for the sector, and the newly-introduced International Creativity Award was brought in to support just that. It’s brilliant, therefore, that a leader in innovation such as CM.com is on this journey with us.