Co-op Unveiled As British Athletics Para Sponsor
Co-op has been unveiled as a team supporter of the British Athletics Para team as well as a national partner of the London 2017 World Para Athletics Championships.
With 100 days to go to the London 2017 World Para Athletics Championships, the Co-op marked the partnerships by launching a ‘Support our Heroes’ mosaic for the British Para Athletics team. The image includes Ruddock, Tait and Whitehead and will be used as a digital image for the public to upload their messages of support in the build-up and throughout the Championships, which take place between 14th – 23rd July.
The mosaic is one of a number of support activities the company will be carrying out as a team supporter, with a ‘Co-op Local Heroes’ tour planned after the Championships.
UK Athletics, chief executive and London 2017 Championship director Niels de Vos said: “We are delighted to welcome the Co-op as both a Team Supporter of our successful British Athletics Para team and as a National Partner for the World Para Athletics Championships. There is continuing support and enthusiasm for Para Athletics amongst the great British public and these partnerships reflect that.
As a National Partner of the London 2017 World Para Athletics Championships, the Co-op will be ‘Feeding the Championships’ by providing nutritious British sourced meals to the entire workforce. The Championships mark the start of the Summer of World Athletics at the London Stadium at Queen Elizabeth Olympic Park and the biggest sporting event of 2017.
Niels de Vos added: “Additionally, the Co-op’s support in providing meals for our entire workforce during the World Para Athletics Championships is another key milestone as we build closer to the Championships in July.”
Peter Batt, divisional managing director of the Co-operative Group added: “Having supported our colleague, Carly Tait, and witnessed the huge support for her across the Co-op, it was a natural step to extend our support and involvement to this year’s London 2017 World Para Athletics Championships. We really want to encourage the British Public to get behind our athletes so I hope everyone will join us by uploading personal messages and pictures of support on our digital message board, the ‘Support our Heroes’ mosaic – which has been launched today.”
