The Co-operative is continuing its support of the rugby league by extending its title sponsorship of The Co-operative Championships and Conferences and its Official Partner of The RFL status, until 2012.
The multi-million pound re-brand currently being undertaken by The Co-operative Group will see the rugby league’s tournaments named Co-operative Championships and Conferences.
From the start of the 2009 season The Co-operative Championship clubs will be playing for a £200,000 prize fund, with the winners receiving £100,000.
Along with the hefty prize, community will serve as one of the focuses of the new partnership, allowing The Co-operative to promote integration and participation in rugby league for future generations.
Liz Matkin, The Co-operative Group’s sponsorship manager, said: ‘Rugby League and the Co-operative have one thing very much in common – a close involvement in communities.’
‘The benefits of our support will be felt by everyone involved from clubs and players right through to the development of the sport at grassroots level.’