Coca Cola Kicks Off World Cup Campaign

Coca-Cola Great Britain has launched its Rugby World Cup 2015 campaign, marking the tournament supplier’s biggest ever rugby on-pack promotion, which will see consumers given the chance to win one of up to one million replica rugby balls.

As official soft drink, water and sport drinks supplier of Rugby World Cup 2015, Coca-Cola is kicking off its activity with a new film featuring 2003 England hero Jason Robinson and Natasha Hunt, part of the victorious 2014 England Women’s Rugby World Cup side. Watch the film at Sport Industry TV.

To support the on-pack promotion, a TVC will also roll out in the coming weeks and run alongside out of home advertising.

Both will reflect the new one brand strategy, with Coca-Cola Zero leading a campaign that will feature all four Coca-Cola variants, the first time that Coca-Cola’s sponsorship of a major international sporting event will promote all four variants and lead with a no-sugar option.

Alongside the ball giveaway, the brand will be putting on hundreds of free activity sessions in six cities across the country throughout the summer as part of its ParkLives programme.

The programme will feature variants of the sport, including touch, tag, rugby-fit and rugby-inspired dance classes.

Coca-Cola is also working with its charity partner StreetGames to put on pop up street rugby sessions in every host city for the tournament.

Jason Robinson said of the launch: “Anyone can get active and have fun with a rugby ball, without playing full contact or even knowing any rules of the game.  It’s great that Coca-Cola will be putting rugby balls into the hands of people all over the country, and I really enjoyed taking part in the shoot in Newham and introducing some teenagers to the sport. I hope our video will inspire many more people to get active and give rugby a try.”

Natasha Hunt commented: “Since our Rugby World Cup win last year it’s been great to see so many more women taking an interest in rugby, but I’d love to see more get involved with the sport. I hope Coca-Cola’s campaign inspires women and girls all over the country to pick up a ball and give it a try.”

Paul Dwan, general manager of Coca-Cola’s Rugby World Cup 2015 team, added: “We want to use our sponsorship to help take the sport of rugby to an even wider audience, hopefully inspiring people to get involved in the tournament and have some fun. Our biggest ever rugby on-pack promotion will put up to one million balls into the hands of consumers across the country, giving them the opportunity to try the sport like never before – whether that’s through our ParkLives programme, partnership with StreetGames or in the garden or park with family and friends.”

To be in with a chance of winning, consumers will need to look out for a promotional pack and enter the 10 digit unique code at www.winaball.co.uk to find out instantly if they are a winner.