Coca-cola Launches Uefa Euro Campaign
Coca-Cola has launched its sponsorship campaign ahead of the UEFA Euro 2016 tournament as it looks to make everyday moments more special for fans this summer.
As part of the campaign, Coca-Cola will offer football fans the chance to win tickets to matches of the tournament with its UEFA Euro ticket giveaway. The brand has 2,016 tickets up for grabs, with 504 prizes of four tickets on offer.
The ‘Win Tickets’ on pack promotion will run across promotional packs of Coca-Cola, Coca-Cola Zero and Diet Coke across 500ml, 1.25lt and 1.75lt bottles and 330ml can multipacks.
The promotion will be supported by a campaign including TV, digital and out of home which will launch later this month. The visual imagery will be in line with the Taste the Feeling campaign launched in January.
Bobby Brittain, marketing director for Coca-Cola Great Britain said: “As an official sponsor of UEFA Euro 2016 we want our sponsorship to celebrate the fans and bring them closer to the action. We know that the simple act of drinking a Coca-Cola, any Coca-Cola, can make everyday moments more special and we want to extend that to the tournament to make the experience for fans – whether watching in the stadium or at home – an unforgettable experience.”
