Coca-cola Most Popular World Cup Sponsor

Coca-Cola was the leading brand identified as a sponsor of the FIFA 2010 World Cup by football fans following a poll by KantarSport of more than 10,000 adults in UK, Italy, Germany, Spain and France.

However, on average, respondents were able to identify less than 4 brands as being sponsors of the World Cup.

McDonalds and Visa were the other brands picked out by the respondents, alternating between second and third from market to market, though both were a significant distance behind Coca-Cola.

The survey also showed that despite an impressive qualifying campaign, England fans still have no confidence that the national team will win the World Cup.

The survey found that two thirds (66%) of England supporters felt that Fabio Capello would be unsuccessful in his mission to bring to an end to 44 years of hurt.

The only consolation was that this was more than the French, whom only 21% believe their team will win the World Cup following a lacklustre qualifying campaign.

The loss of captain Michael Ballack does not appear to have dampened the self-belief of the Germans (46%), who are still in confident mood, but the most assured fans questioned are the Spanish, with 70% believing they can follow success in Euro 2008 with a World Cup win.

The survey also found that 70% of English adults indicated that they are likely to follow the World Cup in South Africa whilst 77% of UK adults claim to have followed the qualifying campaign.

The five countries are united in their belief that the stand out player in South Africa will be the world’s number one player, Argentina’s Lionel Messi.

The strongest performance by any player within their own country, was Wayne Rooney, with 18% in England feeling that he will be the player of the tournament.