Coca-cola Partners With Rashford And Street Games For Euro 2020 Campaign
Coca-Cola GB has announced two new on-pack promotions that will run this summer as part of its UEFA EURO 2020 partnership.
The brand has partnered with Marcus Rashford and StreetGames for a new ‘Win A Ball, Give A Ball’ competition which will see participants given the chance to win a UEFA EURO 2020 football, and aso choose a region to donate a ball to as well.
Running alongside the campaign will be a simultaneous ‘Scan. Enter. Win’ promotion which will see fans given the chance to win a host of prizes.
“I have seen first-hand some of the work StreetGames do in my region and it’s a brilliant cause” said Marcus Rashford.
“Football really is a game for all and this is a great opportunity to get more people out playing. I can’t wait to see thousands of Coca-Cola footballs out on the streets and in the parks.”
Meanwhile, ‘Scan. Enter. Win’ will bring Coca-Cola together with other UEFA partners to offer fans thousands of prizes including Hisense TVs, Just Eat vouchers, and Konami PES access codes as well as a Coca-Cola ‘Ultimate Fan Kit’.
Louise Maugest, Marketing Director, Coca-Cola Great Britain, said: “Coca-Cola are known for being part of all major international football tournaments, so it was only right we toasted the 60th anniversary of the UEFA EURO 2020 with two very special on-pack promotions. We hope fans can capture that winning feeling off the pitch and it’s reciprocated by the players on the pitch.”
