Coca-cola Renews Uefa Deal
Coca-Cola has renewed its long-term multi-million pound sponsorship agreement with UEFA to cover the Euro 2012 tournament in Poland and Ukraine and the 2016 competition.
As part of its sponsorship agreement, that includes integrated broadcast sponsorship rights in
Europe, Coca-Cola will continue to offer football fans exclusive programmes such as
‘flag bearers’ and ‘ultimate access’.
Coca-Cola becomes the third global partner for UEFA’s flagship national team competition following on from the previous announcement of the adidas and Castrol agreements.
Coca-Cola will have exclusive marketing rights for non-alcoholic beverages in official premises of the competitions.
The host nation of the 2016 tournament is yet to be decided but the three nations in the running – France, Turkey and Italy – handed in their bids last week with the decision set to be made on 28th May.
