Coca-cola To Train Swimming Coaches
Coca-Cola Great Britain is supporting the training of over 120 new swimming teachers and coaches as part of its commitment to get people active in the build-up to the London 2012 Olympics.
The announcement follows on from the success of the company’s ‘Schweppes Abbey Well’ ‘Schwim Free’ campaign.
The scheme enables consumers to enjoy a free swim by exchanging promotional ‘Schweppes Abbey Well’ bottle tops at participating pools in England, Scotland and Wales. In the first year over 47,000 swims were redeemed.
When the scheme was launched in March 2009, Coca-Cola committed to make a donation to projects to get Britain swimming, and has now donated £50,000 to The Swimming Trust (TST).
The money will be used for a Teacher Coach Education Grant Fund offering training opportunities for volunteers within Swimming, Diving, Synchronised Swimming and Water Polo clubs across the UK.
On average a swimming teacher provides 288 hours of instruction per year giving a quality, structured swimming experience to around 190 people. So this donation will see some 22,000 people learning to swim and participating regularly as result of Coca-Cola’s funding.
Coca-Cola Great Britain launched ‘Schweppes Abbey Well’, a new natural mineral water for British consumers, following its acquisition of the ‘Abbey Well’ water source in November 2008.
The Coca-Cola Company is a worldwide partner of the International Olympic Committee and partner of the London 2012 Olympic Games.
