Coca-cola Unveils World Cup Promotion
Coca-Cola GB has revealed details of its latest FIFA World Cup campaign, giving consumers the chance to win up to one million limited edition footballs in the run up to the tournament.
According to the global drinks brand, the aim of the promotion is to inspire people through the FIFA World Cup to be active this summer.
The Win A Ball initiative will run from 29th April to 13th July, when consumers will need to enter a unique code found on selected promotional packs of Coca-Cola and Coke Zero and enter this at www.winaball.co.uk to find out if they are a winner.
For every valid entry made, Coca-Cola GB will donate 10p to StreetGames, the UK charity which brings sport to the doorstep of young people in disadvantaged communities across the UK.
The Win A Ball promotion will be supported by a marketing campaign through TV, digital, outdoor and print, focused on the power of football.
Bríd Drohan-Stewart, marketing activation director, Coca-Cola Great Britain said of the launch: ‘Coca-Cola is using its support of the 2014 FIFA World Cup like never before; not only celebrating football in Brazil, but using people’s passion for football to motivate them to move, more often, for years to come. We hope that the footballs will inspire people to enjoy being active with friends and family and bring the spirit of the 2014 Brazil FIFA World Cup to their community.’
‘The Coca-Cola Win A Ball promotion will also directly benefit our charity partner, StreetGames, who are at the forefront of bringing doorstep sport to disadvantaged communities across Great Britain. With every valid entry 10 pence will be donated to StreetGames to help them continue with the fantastic work they do to give young people access to sports and activities on their doorsteps.’
Coca-Cola also launched its global ad for the FIFA World Cup competition earlier this month, watch it at Sport Industry TV.
The promotional giveaway follows an announcement last month that the brand would be investing £20 million in active lifestyle programmes over the next seven years to get one million people active by 2020.
