Coke Drops Rooney From Ad Campaign
Coca-Cola has reportedly dropped ambassador Wayne Rooney after allegations over his private life saw executives brand his behavior unacceptable.??
The drinks giant was set to use Rooney in its latest worldwide Coke Zero campaign and his face was to be on its cans and bottles in a push through to 2011.
??It is thought that Rooney was brought in by Coke to appeal to the younger generation and the allegations against his private life have led the brand to rethink his position.??
Reports in the Daily Mail say that executives at the brand’s head office in Atlanta ‘wanted to drop him straight away, they were bewildered by the stories and found reports of his conduct disgusting.’
The reports added: ‘There have been other stories about him cavorting with prostitutes and he was even photographed urinating against a wall in the summer.
This is not something the American executives in Atlanta found acceptable at all.’??EA Sports recently used Rooney in its FIFA 11 advert and has vowed to stand by the Manchester United striker as have Nike.
