Coke Signs Up To 2011 Rugby World Cup
Coca-Cola has extended its long standing association with the Rugby World Cup by signing a deal to become the official tournament supplier of non-alcoholic beverages for the 2011 tournament in New Zealand.
Coca-Cola will provide Rugby’s showcase Tournament with its range of soft drinks, while supplying all 20 participating teams with water and its sports drink Powerade.
The announcement extends Coca-Cola’s long association with the world’s third largest single sports event that stretches back to Rugby World Cup 1995 in South Africa.??
The announcement of Coca-Cola as an official supplier brings the tournament another high profile sponsor.
??Emirates Airline, MasterCard, Heineken, ANZ and DHL have all signed up as Rugby World Cup 2011 worldwide partners.
