Cole Palmer becomes latest Beats by Dre ambassador

Chelsea and England footballer Cole Palmer has signed a brand endorsement deal with audio brand Beats by Dre.

The partnership was announced with the launch of a new campaign developed by Homeground, the creative agency that was crowned Agency of the Year at the recent FEVO Sport Industry Awards 2025.

The film features Palmer and marks his signing as the latest athlete to join the Beats roster, as part of Beats’ investment in connecting with ‘top athletes across different sports.’

Homeground has stated that the campaign aims to move away from traditional sport advertising stereotypes, building “less expected worlds” for the brand’s new athletes.