Collins Cup Announces Zwift As Offcial Partner

The Professional Triathletes Organisation (PTO) has announced Zwift as the Official Virtual Training and Events Partner of the inaugural Collins Cup in 2021.

Scheduled to take place on 28th August in Slovakia, the competition is a new race format modelled after the Ryder Cup, which will see teams of European, International, and US athletes take part in the competition.

The new partnership between the PTO and Zwift centres around The Collins Cup Tri Series by Zwift  which will be a four-week digital activation in the lead up to the Collins Cup race which will see kilometres ridden or run by participants around the world contribute to their chosen teams total – either Team International, Team Europe or Team USA. 

The winning team will earn the right to select the first race day match up at the opening ceremony on Wednesday 25th August.

“We are excited to partner with the PTO for the inaugural Collins Cup to bring new and different event formats to the triathlon community,” said Craig Taylor, Director, Growth Marketing – Tri & Run at Zwift.

“Zwift shares in PTO’s commitment to elevating the sport of triathlon to a global audience. With many of the pro athletes competing in The Collins Cup being regular Zwifters, this was the perfect opportunity to allow the community to join together in supporting their Team and idols to snag the crucial first race day match up.”

Sam Renouf, CEO of the PTO, said: “We are thrilled to partner with Zwift for the first ever Collins Cup. Zwift is the perfect partner to help us raise awareness of the event and encourage engagement. Their global community of both triathletes and cyclists will showcase the race to a huge global audience of Zwifters and The Collins Cup Tri series will encourage international rivalries to be amplified on Zwift weeks before the Collins Cup race day on 28th August as fans across the world back their respectiveTeams in advance of the race.”

The partnership will also see a dedicated Zwift Zone created at the inaugural event, as well as a dedicated area for professional athletes during the race week, where athletes will lead a group ride and run for the Zwift community. 

Zwift will also gain broadcast exposure across the Collins Cup course and from a content series with PTO athletes which will be delivered over the coming months.