Shorts: Common Goal, Bournemouth, Cheltenham
Common Goal has launched a refreshed brand identity to celebrate its ‘three-decade mission of using football to drive social and environmental change.‘
Founded in 2002 as streetfootballworld, the organisation built a network of over 200 high-impact groups across 100 countries, using football to empower young people and promote systemic social progress.
In 2017, Common Goal was established to link football’s cultural and financial influence with grassroots initiatives. Following a merger in 2022, Common Goal now operates as a unified network to amplify its impact.
The rebrand, created with Danish creative agency Barkas, includes a new logo, bold typography, and vibrant colours, reflecting the diversity and inclusivity of its mission.
Juan Mata, former Spanish footballer and Common Goal Co-Founder, said, “Common Goal’s refreshed brand reflects a legacy of three decades of pioneering work developing a diverse and yet rigorous global network of football for good communities in over 100 countries, with a shared belief in using football to create an equal playing field for all.”
AFC Bournemouth have confirmed Sandbanks Clothing as the club’s arrival wear partner.
Named after the Sandbanks area near Bournemouth, the brand will provide the men’s first-team squad with a selection of apparel and outerwear to wear on arrival for home and away fixtures in both league and cup competitions.
The brand has stated that it is ‘committed to addressing environmental challenges by producing luxury fashion items crafted predominantly from recycled and regenerated materials, including post-consumer plastic waste sourced from oceans and landfills.’
Rob Mitchell, AFC Bournemouth Commercial Director said, “We are pleased to welcome Sandbanks on board as our matchday arrival partner, as we look to grow our brand as well brands in the local area.
“It is great to partner with an outstanding local company that already has an established footprint within football and its fashion culture.”
Cheltenham Town have announced IGLU as the club’s official staff bench wear sponsor for the remainder of the 2024/25 season.
Based in Cheltenham, IGLU became the club’s catering partner ahead of the 2023/24 campaign, enhancing the matchday experience at the EV Charger Points Stadium for supporters.
Building on this partnership, IGLU will now feature on the bench-wear of Michael Flynn and his coaching staff.
Pete Geddes, Owner of IGLU said, “After coming on board at the Club last season we have been fully sucked in and are delighted to further cement our relationship and commitment to Cheltenham Town.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
