Commonwealth Games England Appoints Salad

Commonwealth Games England (CGE) has appointed brand and communications agency, Salad, to design and build a digital experience for fans in the run up to Gold Coast 2018.

Salad pitched against a number of agencies to win the website project, which will showcase CGE’s new visual brand identity.

The newly formed partnership will also showcase exclusive information about the Team England athletes, while a data visualisation tool will allow visitors to track and celebrate the success of the team during the Games.

Peter Hannon, head of media and communications at CGE, said: “We want to create an online experience with content that resonates with fans and inspires new ones. The Games on the Gold Coast next year are a huge opportunity for us and we want to make our new website a key destination for information on Team England. With the potential for a home Games on the horizon in Birmingham in 2022, these are exciting times and we are looking forward to marking this new era for the organisation with our new site. Everyone was really impressed by Salad’s pitch and we could tell they were a great team and a great fit for the job.”

Fleurie Forbes-Martin, marketing & communications manager at Salad, added: “Our on-going experience working with Clipper Race has given us some extremely relevant insights into the world of live sports. Our team is eager to create something distinctive that engages people and inspires pride in the team.”

According to the agency, the new website will viewable by the new year, ahead of Gold Coast 2018 in April.