Commonwealth Games Signs Pti Digital
The Birmingham 2022 Commonwealth Games has appointed Bristol-based specialist digital transformation consultancy PTI Digital as its official venue technology service provider.
With the Games kicking off on Friday 29th July in Birmingham, PTI Digital will look to use its specific venue knowledge and expertise to support the deployment of key venue technology services more efficiently and effectively. It will also provide further on-the-ground events expertise.
PTI Digital has worked on a number of high-profile sporting events in the past, including the Ryder Cup, ICC Women’s T20 World Cup, Cricket World Cup, Formula 1 and the IAAF World Athletics Championships.
Adrian Corcoran, Chief Information Officer at Birmingham 2022, said, “The Commonwealth Games is one of the biggest multi-sport events in the global calendar, taking place in multiple venues across Birmingham, the West Midlands over 11 days of sport. That comes not only with significant operational challenges but also a high degree of expectation around the experience from our stakeholders that require a seamless performance across our technology estate.
“PTI have outstanding experience in this space, always thinking about the end user and how that impacts on the technology requirements, bringing us operational and spend efficiencies in the process. Particularly with the compressed planning timescales of these Games and limited access to venues due to the pandemic, PTI have gone the extra mile in bringing venue experience and knowledge to accelerate the planning and deployment to specific and iconic Games venues.“
Laurence Smith, Head of Venue Technology at Birmingham 2022, added, “It’s been as pleasure to work with PTI for these Games. Their sports and venue specific expertise, combined with major event delivery knowledge as well as their exceptional partnership approach, have proved a great asset to my team, and this will continue through Games-time.
“We are also pleased that PTI is contributing to our legacy and sustainability strategy by redeploying key Games infrastructure to enhance network capability at other sports venues, thereby providing a lasting benefit to sport in the UK.“
This appointment adds to number of additions to PTI’s client roster since the start of 2022 with Birmingham 2022 joining Premiership Rugby, Gloucester Rugby, London Legacy Development Corporation and Hibernian FC as new clients this year. The company is also continuing longer-term engagements with OakView Group & Co-op Live, the London Stadium, Wasps & Coventry Building Society Arena, the NEC Group and Edgbaston Stadium.
PTI also announced earlier this year that it had extended its relationship with Bristol Sport & Ashton Gate Stadium for a further four years.
Mike Bohndiek, Chief Executive Officer at PTI, commented, “The Birmingham 2022 Commonwealth Games is the largest event ever to be held in the West Midlands and one of the biggest events staged in the United Kingdom since Glasgow 2014 and London 2012 and the past decade has seen unparalleled growth in the technological demands of staging major events. We are really delighted to be able to bring our experience to ensure we help Birmingham 2022 set a new benchmark for major events.“
