Concept2 Partners With British Rowing
Concept2 has been announced as the official performance rowing machine of British Rowing, providing support to British Rowing’s high performance programme and backing British Rowing’s national championship events, building on the role as event partner to the British Rowing Indoor Championships.
The partnership is aligned to British Rowing’s new indoor rowing initiative, Go Row Indoor, which aims to double the number of indoor rowers over the next five years.
British Rowing launched the first British Rowing Indoor Rowing Forum at the start of December which is part of the Go Row Indoor strategy. British Rowing is uniting a cross-section of industry partners, including Concept2, to address barriers to participation and growth and provide a collective voice and profile for the sport of indoor rowing.
Five new master trainers have been appointed and current plans for Go Row Indoor in 2017 include new class models for gym floors and studios, instructor training programmes, the development of online leagues, software partnerships, national and regional events and a consumer awareness campaign.
Alex Dunne, managing director of Concept2 said: “Concept2 and British Rowing have a long history of success together, both on the water and more recently off it, with events like the British Rowing Indoor Championships. We look forward to working with British Rowing to achieve our goal of making the sport of rowing more accessible to everyone.”
Kenny Baillie, director of partnerships and communications added: “We are delighted to be partnering with Concept2. They are the market leader in performance indoor rowing machines and rowing oars, having facilitated the training of our GB rowers for many years. Concept2 are very supportive of our work to grow the sport of rowing, both on-water and indoor, and this partnership will help us to continue with our ambitious plans for the sport.”
