Conor Mcgregor Agrees Matchroom Deal
Matchroom Boxing has agreed an event sponsorship deal with Conor McGregor’s Forged Irish Stout.
The deal between the sporting event promotion and the beer brand will cover Katie Taylor’s historic homecoming clash with undisputed super-lightweight world champion Chantelle Cameron at the 3Arena in Dublin on Saturday 20th May.
McGregor, a multi-weight Ultimate Fighting Championship (UFC) champion who hails from Crumlin in Dublin, will be watching on from ringside as his compatriot Taylor fights in Ireland for the first time in her professional career, bidding to become a two-weight undisputed ruler against reigning champion Cameron.
McGregor’s Forged Irish Stout, which is brewed in Dublin, is currently only available at The Black Forge Inn, however, from mid-summer 2023 it will be available across Asda UK, Carry Out and BWG stores.
According to a statement, the sponsorship deal with Matchroom Boxing will give the brand exposure ahead of its entry into the mass market.
Eddie Hearn, Matchroom Sport Chairman, said, “I’m delighted to welcome Forged Stout to this iconic Irish event on Saturday. When I met Conor in Dublin he was so passionate about bringing Katie home and also about the quality of his product. Having tasted a pint on the premises I can see why and myself and the team look forward to visiting The Black Forged Inn ahead of a huge night this Saturday.”
Conor McGregor, added, “I’m incredibly proud and honoured to support Ireland’s own, the pound for pound GOAT, Katie Taylor! Katie’s fight this weekend in Ireland is going to be one for the books and I’ll be cheering her on. Eddie Hearn and Matchroom Boxing have done a fantastic job putting together an unforgettable event and Forged Irish Stout is ready to take over fight week!”
