Conor Benn Features In New Reebok Campaign
Reebok has unveiled its new spring / summer 2017 men’s training range, fronted by up and coming boxer Conor Benn in his first campaign since becoming a Reebok ambassador last year.
Benn models the new range in a series of images – which will appear in Reebok FitHub and DW Sports stores across the UK – and a short film shot in South London.
The film showcases Conor as he continues in the boxing world, stepping out of the shadows of his father, the two-weight world champion Nigel Benn.
Light-welterweight Conor has recorded wins in all six of his professional fights to date, including four knockouts and appearances on the undercards for Anthony Joshua, Kell Brook and Carl Frampton.
Benn said: “2017 is going to be a massive year for me. I’m looking to take on even more challenging fights as I continue to develop as a boxer and as a person. Having a brand like Reebok in my corner is a real privilege and their commitment to me means the world. The new men’s training range is really well suited to the varied workouts I do in and out of the ring – one of my favourite items is the blue ActivChill graphic tee, which keeps me cool during long training sessions.”
Jonny Kidd, brand director, Reebok said: “We are immensely proud of our spring / summer 2017 men’s training range, so it was really important to us that the person who led the campaign matched our passion and commitment to fitness. Conor is a perfect fit; his attitude, drive and talent perfectly embody what we are about at Reebok and that really comes across in the film. 2017 is going to be a big year for Conor, and we’re very excited to be part of his journey.”
