Conor Benn Signs With Reebok
Reebok has announced a new partnership with 19-year-old Conor Benn ahead of the super lightweight boxer’s fight against Silvije Kebet at the O2 Arena this weekend.
Kebet will be the first of two opponents Benn will face this month, who is also scheduled to fight on 24th September.
Conor, the son of two-weight world champion Nigel Benn, will represent the brand in the ring and front Reebok’s training and combat campaigns throughout 2017.
The partnership will see Benn exclusively wearing Reebok in all training and competition, with his signing demonstrating Reebok’s commitment to fitness and supporting young talent as he builds his career.
Benn has won all three of his first professional fights this year.
Conor Benn said: “My preparation in and out of the ring is hugely important to me and I’m delighted to find a partner in Reebok who take fitness as seriously as I do.
“Reebok’s commitment to providing training and fitness gear of the highest quality makes me hugely excited for this partnership, and it was crucial for me and my team to find a brand who share my aspirations as a boxer. I know I have the talent and dedication to make it to world champion one day, and I’m looking forward to sharing this journey with Reebok.”
Jonny Kidd, brand director at Reebok said: “Conor is a supremely talented fighter with a huge future ahead of him. His commitment to training and constant need to improve himself, as well as his all-action style in the ring, is exactly aligned with the ethos we embody at Reebok and our mantra to “Be More Human”. We look forward to supporting and working with him as he continues his rise through the boxing ranks.”
The appointment represents a move back into boxing for Reebok, who has previously supported Amir Khan, amongst others, in the ring.
