Copa90 Expands Soccer United Marketing Deal

26 Feb 2018 | tshego

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COPA90, a multi-platform soccer media business specialising in creating fan-first video content, has announced an expansion of their content partnership with Soccer United Marketing (SUM), Major League Soccer’s commercial arm.

Building upon its partnership, COPA90 will become a preferred media partner of SUM as the two companies collaborate on new content formats, including bilingual content focused on the Mexican National Team, CONCACAF Champions League and Major League Soccer.

SUM and its commercial partners can now activate COPA90’s branded content studio and will have the ability to integrate its brands and athletes into soccer programs like Walk Talk Football.

In 2017, COPA90 worked with several SUM partners including adidas and Continental Tire.

Chris Schlosser, SVP, media, SUM said: “COPA90 continues to be a great business partner and we are proud of how this relationship has grown over the last two years.

“One of our objectives at SUM is to continue to create compelling content featuring players, Clubs and supporters. COPA90’s unique skillset complements our existing infrastructure and helps us distribute content to a wider audience and to soccer fans all over the world.”

Tom Thirlwall, CEO of COPA90 commented: “This is an unprecedented moment in time for soccer in the U.S. and Canada. The growth of Major League Soccer has been absolutely astounding and COPA90 is firmly committed to creating great new content for soccer fans and ground-breaking commercial solutions for SUM partners.”