Copa90 Launches Continental Tire MLS Campaign

COPA90 is working with Major League Soccer (MLS) official sponsor, Continental Tire, on its campaign, #OdetoSoccer, which will feature a series of branded content films building on Continental’s existing campaign by adding COPA90’s style and audience.

This is the first COPA90 branded campaign to go live in the US, the series involves COPA90 working closely with MLS to create a platform that represents the soccer clubs and fan passion around the league.

As part of the campaign, COPA90 US has engaged 22 fans from the Copa Creator Network to share why they love their teams and what the club means to the supporters and city.

Travis Roffler, director of marketing, Continental Tire said: “Our partnership with COPA90 is an integral part of the new Continental brand direction within the soccer space. Our partnership with COPA90 builds on our #OdetoSoccer campaign and has opened up a whole new opportunity to meaningfully embrace soccer fan fever. Continental’s passion for the beautiful game runs deep and we’re excited to share the fans passion and stories of why soccer matters to them in a unique way.

Will McDonough, US vice president, brand & commercial strategy, COPA90 said: “At COPA90, we believe soccer is the universal language.  We tell the stories outside the 90 minutes and connect fans around the world. Our goal with Continental was to develop a narrative that engages all fans and shares their passions for their clubs, going far beyond the usual formulaic and predictable brand activity around soccer.”