Coral gallops on with new Goodwood partnership agreement
Goodwood Racecourse has extended its partnership with betting and gaming brand Coral for a further three years, taking the new agreement up to 2027. The deal sees the Entain-owned brand become an official partner of the Sussex racecourse.
Building on an existing three-year relationship, the multi-year agreement will grant Coral a significant on-course presence, including trackside branding and activation opportunities during Goodwood’s 19 annual race days. The partnership will be particularly prominent during the flagship Qatar Goodwood Festival, where Coral will continue as the title sponsor of 11 races.
The new agreement will ensure nine of the Coral-sponsored races are televised live on ITV, including the Group 2 Coral Vintage Stakes on the opening day and the Coral Stewards’ Cup on the final day of the festival. The brand will also remain the event’s official fixed-odds betting partner.
As part of the collaboration, Coral will gain a range of marketing rights across Goodwood’s digital and social media platforms. The two organisations will work together to create content for racing fans, with Coral set to offer exclusive promotions and betting markets for races held at the venue. Financial terms of the deal have not been disclosed.
Simon Clare, Coral PR Director, said, “Like thousands of racing fans, we can’t wait to enjoy one of the undisputed highlights of the British flat racing calendar and we’re delighted to have renewed our sponsorship with Goodwood. Coral has sponsored the Qatar Goodwood Festival since 2022, and this renewal will take our successful partnership to six years. Like Goodwood, Coral is steeped in racing heritage and this partnership shows our continued commitment to being one of the longest-standing sponsors in British racing.”
Tony Langenegger, Partnership Sales Director, Goodwood Racecourse, said, “The Qatar Goodwood Festival is the highlight of our racing calendar, and we are delighted that Coral will be continuing as a partner for another three years. With an outstanding line-up of top equine talent competing on the immaculate Sussex Downs course, the event once again promises to be an exceptional five days of racing.”
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