Coral Joins At The Races App

At The Races has signed a partner agreement with Coral for its mobile app, joining existing partners Bet365, William Hill and Ladbrokes in creating a price comparison service.

The application launched in July and At The Races has since delivered new functions including a live racing video subscription service and horse search function.

Other services the app includes is timeform and tips features, TV shows on-demand including Racing News, and race replays.

Matthew Taylor, new media and innovation director, At The Races, said: “We are thrilled to have Coral on board as our latest bookmaker partner. This is one of a number of exciting new developments in the pipeline which we hope will continue to contribute to the success of the At The Races app.”

Coral brand director Matt Prevost commented: “Coral is delighted to become an At The Races app partner. Mobile is an important part of our strategy and this initiative will help us meet the needs of our customers in the racing community.” 

At The Races is a UK and Ireland dedicated horse racing channel, which is a joint venture between BSkyB, Arena Racing Company as well as other racecourses.

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