Costa Coffee Secures Paris 2024 Spot
UK-based cafe chain Costa Coffee has been announced as the coffee provider at this summer’s Paris 2024 Olympic and Paralympic Games.
As per the agreement, Costa will open a number of coffee shops at various locations across the French capital throughout the games, which will commence on 26th July and will run until 11th August.
Freemans Event Partners will set up and install the outlets, which will open in the Athletes’ Village, as well as at the Place de la Concorde, the Eiffel Tower, Roland-Garros, Versailles and Le Golf National.
This marks Costa’s most recent collaboration with the International Olympic Committee (IOC), after previously serving as the coffee provider for the Tokyo 2020 games.
After the Paris 2024 games have concluded, Costa and Freemans will re-distribute the branded coffee pods across a range of events and venues in the UK and Europe.
Sam O’Brien,Costa Coffee Managing Director in Europe, the Middle East and North Africa, said, “We are extremely proud to be the official worldwide coffee partner for the Paris Olympic and Paralympic Games this summer, bringing the Costa Coffee experience to the games for athletes and fans gathering from all over the world.”
“The Olympics and Paralympics represent great opportunities for our brand to connect with spectators, and we look forward to showcasing our beloved range of beverages at such a high-profile event.”
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