Costa Express Backs UK Cycling Team
Ahead of the Tour of Britain, UK cycling team Rapha Condor Sharp has signed a new sponsorship with Costa Express – a first by Costa in the UK.
The team has recently switched its focus to developing young talent, as it continues to support the growing UK racing scene in a phenomenal year for British cycling. The success of the new development focus was highlighted at the Great Britain National Road Race Championships when new recruit Mike Cumming performed exceptionally to win the Under 23 title. The team also includes Olympic champion Ed Clancy who won gold and bronze medals at London 2012.
The sponsorship will see the Costa Express logo appearing on the team clothing and on their bikes during the Tour of Britain. Costa Express will also be available during the Tour at the VIP Breakfasts and at the finish of each stage.
Caroline Harris, marketing director of Costa Enterprises, said: ‘Cyclists love their coffee so it’s a natural fit for Costa Express as we grow around the UK and are providing more and more consumers with the chance to grab a great coffee on the go. We are very excited about the relationship, particularly at a time when cycling is becoming so popular in the UK.’
