Crabbie’s Teams Up With Help For Heroes
Alcohol brand and the official title sponsor of the Grand National, Crabbie’s has announced a new partnership with Help for Heroes.
Owned by Halewood International, Crabbie’s will work with Help for Heroes to raise £1m to aid the charity’s work in providing support to wounded, injured and sick servicemen and women and their families.
Fundraising activity will commence at this year’s Crabbie’s Grand National festival, which takes place from 9th to 11th April.
Commenting on the partnership, Peter Eaton, deputy chairman, Halewood International, said: “The Crabbie’s Grand National Festival is one of the most iconic sporting events in the British sporting calendar and we want to use this platform to launch this fantastic partnership, to raise funds and awareness for the Charity.
“Working with Help for Heroes is something very close to both myself and everyone at Halewood International and we are proud to support our wounded Heroes and their families.”
Bryn Parry, CEO and co-founder, Help for Heroes, added: “The festival will give us a fantastic opportunity to raise awareness of the need for lifelong support.
“For many of these brave men and women their battles are just beginning and we will not let them battle alone.”
Image: ©Getty Images
