Creative Emporium Wins Betfair Pitch
Betfair has appointed Big Al’s Creative Emporium as its strategic and creative agency following a competitive pitch, and will result in Big Al’s ending its relationship with bookmaker Paddy Power.? ?
The pitch process was led by Matt Booth, Betfair’s head of UK Marketing, and a multimillion annual media spend confirms the intention to further accelerate the growth of the business.
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Matt Booth said: ‘We’re delighted to be working with Big Al’s to help shape our strategic direction’.
‘It’s an exciting time for Betfair as we continue to build our brand, and roll out innovative and creative marketing campaigns’.
Big Al’s has expertise in the sports and gaming industries, having previously worked with brands including Setanta Sports, PokerStars, King.com, Capital Spreads, The National Bingo Game Association, and Paddy Power – with the appointment effective immediately. ? ?
Stef Jones, Creative Partner, added: ‘We’re very proud of the previous work we’ve done in the betting and gaming industry, and Betfair represents a great opportunity for us to continue this. We can’t wait to get stuck in’.?
