Cricket West Indies Appoints Earnie
Cricket West Indies has appointed creative agency, Earnie, to deliver a new marketing campaign for the Windies’ international teams and cricket in the region.
The new creative aims to deliver a ‘closer and more ownable’ positioning across all parts of the game, as well as promoting the upcoming international series.
Earnie created the new campaign identity ‘It’s Our Game’, which reflects the key element of Cricket West Indies’ new strategic plan. As part of the brief, the London-based agency will be responsible for rolling out the creative work across stadia, radio, paid-for media, digital, social and partner channels.
The new creative is being used for the current home series vs Sri Lanka and Bangladesh and will feature across both the men’s and women’s international homes series matches.
Dominic Warne, commercial, marketing and communications director at Cricket West Indies said: “With a number of exciting developments within our game, we are committed to making Windies Cricket more accessible and ownable for fans locally and internationally. Our fans are the most passionate in the world, they make the difference during the game and create the carnival atmosphere which makes our cricket so appealing to the rest of the world.
“The new positioning and creative work by Earnie celebrates this and allows us to deliver on this through one big campaign idea across multiple channels.”
Alistair Gammell, managing director of Earnie added: “It is hugely exciting times for Cricket West Indies and we are thrilled to be working with them as their creative agency. We have worked in cricket for many years and this is one organisation that encapsulates the passion and excitement of the modern game.”
