Crystal Palace Scores Hydration Extension
Premier League football club Crystal Palace has announced the renewal of its partnership with UK-based sports drink brand iPRO.
Following its initial two-year agreement, iPRO will continues as the Eagles’ official sports hydration partner.
Under the latest extension, iPRO Sport Edition will remain the club’s ‘Preferred Healthy Hydration Drink’, and will be provided to all Crystal Palace teams, including the men’s, women’s and academy teams.
Each team will also receive reusable iPRO hardware for accessible hydration during league fixtures.
Barry Webber, Chief Commercial Officer at Crystal Palace FC, said, “We are delighted to announce this renewal with iPRO as our official sports hydration partner. The improved performance of our teams is always the key priority for our football club.
“The opportunity to partner with a forward-thinking organisation like iPRO brings numerous benefits to our club, providing our squads with a hydration product that’s viewed as a market-leading healthy hydration drink trusted by sporting organisations worldwide.”
Lucy Darrall, iPRO Global Partnerships Manager, commented,“We’re incredibly proud to be Crystal Palace’s club partner for two years, and look forward to another two more. The intensity of the Premier League and Women’s Championship means players need high-quality hydration, which not only benefits their performance and recovery but also enables their mental performance to excel.
“After a successful season last year, we’re excited to continue our journey with the club.”
The latest deal for the South London football club grows its list of recent commercial agreements. The club renewed its partnership with JD Sports in August, and announced a new long-term partnership with Italian sports apparel company Macron in June.
