Crystal Palace Secures Kaiyun Sports Sponsorship
Premier League football club Crystal Palace has announced Kaiyun Sports as its official sleeve partner for the upcoming 2023/24 season.
The partnership will see Kaiyun Sports branding appear on the Eagles’ kit for all 38 of the side’s matches next season.
The new deal is Kaiyun Sports’ second partnership in the Premier League. The online sportsbook platform already has a deal in place with Aston Villa.
The one-year agreement follows the Premier League revealing in April that front-of-shirt gambling sponsorships will be banned from the end of the 2025/26 season.
Barry Webber, Chief Commercial Officer at Crystal Palace FC, said, “As Asia’s largest digital sports platform, Kaiyun has a strong and consistent reputation for delivering sports and entertainment options for users.
“We are looking forward to working together with Kaiyun Sports to create a safe and enjoyable experience for fans.”
Brian Howard, Chief Marketing Officer of Kaiyun Sports, added, “The collaboration with Crystal Palace Football Club is an important milestone for us to step onto the global stage.
“Crystal Palace Football Club has a rich history and a growing worldwide supporter base. We believe that this partnership will bring great complementary benefits for both sides.
“We will continue to innovate, bringing more diverse and exciting sports entertainment experiences to sports enthusiasts around the globe.”
The recent deal comes just months after the Eagles signed two separate partnerships with Train Hugger and ticket providers Ticketmaster.
