Crystal Palace, Son Heung-min, Mktg

Premier League football club Crystal Palace has agreed a new sponsorship deal with Asian betting platform BK8, making it the club’s official Asian betting sponsor for the upcoming season.

With this development, BK8 will receive LED advertising for home fixtures around the Eagles’ 25,000-capacity Selhurst Park stadium, along with the player activation video opportunities. 

As per the agreement, BK8 has committed to supporting the South London club’s efforts to help local young people in South London from under-represented backgrounds get a job at the club, in the sports field or in any other industry.

Speaking on the association with the club, BK8 Managing Director Michael Gatt said, “We are delighted to officially partner with Crystal Palace and support their ongoing work in the community to help empower young people seeking employment through football and sport.”

Son Heung Min, the Tottenham Hotspur forward and captain of the Korean national football team, has been unveiled by US fashion brand Calvin Klein as the new Korean ambassador for Calvin Klein Underwear. The Spurs striker will appear in the brand’s autumn 2022 campaign.

Son, who is represented by Los Angeles-based CAA Sports agency has held endorsement deals with brands such as Cartier and Gilette, as well as Adidas, which provides his football boots. He is also a brand ambassador for Burberry.

Son commented, “As a longtime fan of the brand, I’m thrilled to be representing Calvin Klein Underwear in my home country. Calvin Klein products have had a special place in my wardrobe for years, so our partnership is a natural fit. Like so many people around the world, I am constantly inspired by the brand’s iconic campaigns, so to be the face of one is both exciting and surreal.”

Global sports and entertainment marketing agency MKTG Sports and Entertainment has appointed Jamie Corr as its new Senior Vice President – Sponsorship and Consultancy.

Corr previous role was as Managing Director at American global public relations consulting company Hill+Knowlton Strategies.