Csm Acquire Greenroom Digital
CSM Sport and Entertainment (CSM) has announced the acquisition of long-term digital and data partner, Greenroom Digital. CSM has been in partnership with Greenroom Digital for three years, delivering digital and data strategies for a range of clients globally, including HSBC, AIA, Alpine F1 and many more. This acquisition marks CSM’s further commitment to its digital offering, a truly unique proposition in the sports marketing landscape.
CSM’s Digital and Data team will be led by Greenroom Digital Co-Founder, Tom Huggins (pictured, right), who will become Group Digital & Data Director.
Huggins said: “Having worked very closely with the CSM team on a number of key clients, I can see this enhanced relationship accelerating our growth in the coming months and beyond. This acquisition is the culmination of years of hard work and delivering results for clients in partnership with CSM and we are delighted to formalise our relationship.”
Matt Vandrau, Group CEO at CSM (pictured, left) said: “After working with the Greenroom Digital team over the last few years I am excited that we have been able to fully integrate the team into the CSM business. Our digital offering is a key differentiator for us in the marketplace and we are proud to deliver exponential commercial growth for our clients through our performance marketing platform. We are committed to continued investment in our digital offering to provide the very best results for our clients.”
The acquisition includes all Greenroom Digital operating markets, except for the business operations in Australia and New Zealand. This will continue to be headed up by Co-Founder, Nick Biggin and CSM will continue to work in partnership with Greenroom Digital in those markets.
Nick Biggin, Co-Founder and CEO at Greenroom Digital added: “This is an exciting step in our relationship with CSM and I look forward to focusing on the continued growth and expansion of both the CSM and Greenroom Digital businesses in Asia-Pacific. It enables us to leverage the scale and strengths of the CSM business internationally whilst maintaining independence and flexibility in the developing Australia and New Zealand markets.”
