Csm Acquires Abc Sports Management
CSM Sport & Entertainment, the international sports marketing and entertainment agency has strengthened its position in the UK athlete management sector through the acquisition of ABC Sports Management, one of the UK’s top athlete representation businesses. ABC Sports Management will merge with CSM’s Essentially, working in commercial sales and athlete management, with immediate effect.
The acquisition is part of the focus on growing the global athlete management division at CSM, which also owns sports marketing consultancy Fast Track, branding specialists ICON, global hospitality experts iLUKA, and motorsports agency, JMI. The deal will also strengthen CSM’s position in each major rugby territory.
Essentially CEO Matthew Vandrau commented: ‘The acquisition of ABC Sports Management reinforces Essentially’s position as the leading global athlete management business in rugby union, thanks to their fantastic client base and the reputation of their management team in the sector.’
Commenting on the acquisition, Christian Abt added: ‘We have enjoyed fantastic growth over the last few years and joining Essentially and the wider CSM group will enable us to realise our growth potential and offer broader, more internationally connected services to our clients. We are very excited about the opportunities that lie ahead.’
ABC Sports Management is considered one of the leading independent agencies in British rugby and manage players including Chris Robshaw, Marland Yarde, Brad Barritt, Alex Goode and George North.
