Csm Appointed By La Liga

29 Mar 2016 | tshego

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CSM has announced a new partnership with La Liga, Spain’s premier football league, to represent its commercial and sponsorship rights globally as well as support La Liga’s global strategic marketing activities.

The appointment by La Liga represents further growth by the group into global football. CSM will look to secure long-term partners across a new centralised commercial concept and support La Liga’s global marketing team.

Javier Tebas, president of La Liga, said: “These are very exciting times for us at La Liga and we are thrilled to be working alongside the CSM team. As the best league in the world, with the best teams and players, we strive to attract and work with truly world-class partners. We believe that CSM will be an extremely valuable partner in helping us achieve this vision.”

Zak Brown, group CEO of CSM, commented: “This is a great partnership and we are delighted to be working with La Liga. As the appeal and strength of Spanish football grows exponentially across the globe, LaLiga is an extremely exciting opportunity for global businesses who want to engage audiences through the power of football.”