Csm Boosts Talent Portfolio With Football Capital Partnership

Marketing and brand experience agency CSM has announced a new partnership with global football management agency, Football Capital. 

The partnership will see CSM generate and manage opportunities for Football Capital’s portfolio of clients, including Liverpool and Brazil goalkeeper Alisson Becker, Valencia’s Yunus Musah, Aston Villa’s Wesley Moraes and Lazio’s Luiz Felipe. 

According to CSM, its role will span commercial partnerships, PR, marketing, communications, digital strategy and philanthropy. The agency will work closely with Alisson Becker across all commercial and marketing activities to build his personal brand in the build up to the FIFA World Cup Qatar 2022.

“We are delighted to have teamed up with Football Capital, which boasts an impressive roster of clients in football,” said Tim Lopez, Director – Talent,CSM.

“Working closely with the Football Capital team, we are looking forward to harnessing our own expertise to help deliver major commercial opportunities for its portfolio of current players. The partnership also provides us with a fantastic opportunity to continue growing our strong profile in football, which made this a perfect match.”

Stefano Castagna, Managing Director of Football Capital, said: “Football Capital is a worldwide fast-growing agency. Our slogan We Play Everywhere reflects exactly who we are, an international agency with players in the four corners of the world. For this reason, the partnership with CSM, an internationally renowned agency present throughout the world, is of strategic importance for us. We want to give the best service to our athletes and ensure that every step of our growth is aimed at reserving the best support and accompaniment for our players, wherever they are.”

The move will boost the agency’s football management portfolio, following the 2018 establishment of Playerworks CSM, the company’s specialist football division.