Csm Continues North America Growth

10 Apr 2017 | tshego

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CSM has announced the acquisition of GlideSlope, a management advisory firm, as the agency grows in North America.

This latest acquisition is another step in its North America growth strategy, adding to the agency’s offering in the region, for both US and international clients and prospects.

Along with GlideSlope, CSM has completed a number of acquisitions in the market, including LeadDog Marketing Group, SJX Partners, the leading property, JHE Production and JMI.

GlideSlope was founded in 2010 by Dave Mingey and Eric Guthoff and focuses on using data-driven insights to help client strategies. The New York based business’ portfolio of clients ranges from Fortune 100 brands to sport-focused NGOs.

Rob McQueen, president of CSM North America, commented: “We are thrilled to have GlideSlope join CSM. Through this acquisition we now have the ability to assist clients at a much earlier and more strategic point in their sponsorship journey. GlideSlope is an important component in creating a differentiated offering; with our in-house services ranging from research and analytics to experiential and production, we deliver efficiencies that not many agencies can match.”

Dave Mingey, co-founder and president of GlideSlope, said: “Along with my Co-Founder Eric Guthoff, we were impressed by the talent being assembled in North America under CSM’s Chairman Harlan Stone and Group CEO Jeff Shifrin. The opportunity to build the CSM brand, in line with the future sports and entertainment needs of clients, was highly appealing. Equally, the global reach and resources already in place at CSM provides us with immense scale that was previously unavailable to us.”

In line with the reorganisation of CSM agencies under a single unified brand presence, announced at the start of this year, GlideSlope will become the Advisory Group of CSM North America with immediate effect.

Speaking of the new brand proposition Jeff Shifrin, co-CEO said: “The decision to reorganise the business was grounded in providing greater value for our clients through access to the comprehensive range of capabilities, expertise and experience that sit within the group. The exciting addition of GlideSlope further differentiates our offering and is an important piece in our US strategy.”