Csm Partners With Usa Rugby
USA Rugby has announced a partnership with CSM Sport & Entertainment, with the agency taking a minority stake in Rugby International Marketing (RIM).
The agency will also act as its commercial sales agent and use its contact base to help RIM’s New York-based sales team acquire new sponsors and partners as well as grow rugby union and sevens in the US.
Chad Keck, chairman of Rugby International Marketing, said: “We are excited to welcome CSM as a partner and investor in RIM. Their relationships and expertise in the world of rugby will be invaluable as we look to grow our sponsorship portfolio and raise the visibility of the sport in the United States.”
Sophie Goldschmidt, group managing director of CSM, commented: “Rugby in North America has never been stronger. The success of USA Rugby in recent years is evidence of the sport’s evolution in this important market. By investing in and becoming the exclusive commercial agent of RIM, we believe we can help further accelerate the growth of rugby in the U.S. Both commercially and strategically, this investment makes sense for both CSM and RIM as together we are looking to maximize the commercial success of USA Rugby.”
To heighten interest in the sport, RIM has developed The Rugby Channel, an ‘over the top’ digital video platform which features live and on-demand rugby content from the United States and around the world. This new platform, accessible at www.therugbychannel.tv and via native mobile and connected device apps.
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