Csm Signs Umbro And Formalises Communications Offering

CSM Sport & Entertainment has formalised its communications offering to clients, and has also been appointed by Umbro UK to deliver its long-term partnership with Gallagher Premiership rugby side Bristol Bears.
 
The agency has highlighted the fact that it already has over 40 communications specialists on its books working across offices in the UK, UAE, France, Hong Kong, USA, Germany and Brazil.

The communications side of the agency will be led by Business Directors Scott Branch and Joe Laing.

Helping more brands and rights holders leverage their sport and entertainment platforms and engage audiences through strong and effective communications is, as we have seen in recent months, more vital than ever before,” said Branch.
 
“CSM has been delivering best-in-class communications programmes for several years and our client base has continued to grow organically. With more and more clients coming to us on a communications first basis, it made sense to formalise our offering.” 

The news comes as Umbro UK have appointed CSM to manage its communications, as well as its reintroduction into rugby.

Umbro will take over chrome Canterbury as England Rugby’s Official Technical Kit Partner in September, having already signed a similar deal with top flight side Bristol Bears.
 
CSM will also provide strategic communications support and press office duties as well as advising the brand on social media.

Jason Fairclough, Director of Marketing, Umbro UK said: “As Umbro re-enters rugby, with its England Rugby and Bristol Bears partnerships, there was a real need to have the right team help communicate our position in the sport. 

“CSM has a pedigree in rugby and were the obvious choice to help us.”

The agency has worked with brand sponsors active in the sport such as Land Rover, HSBC, Quilter, and Dove Men+Care, while its talent management business counts clients such as Elliot Daly, Kyle Sinckler and George North.

In November 2019, CSM was also named as the Official Sponsorship Agency for the British and Irish Lions.