Cwc 2007 To Make $239m Profit

The Cricket World Cup, which began this week in the Caribbean, is expected to
line the coffers of the International Cricket Council to the tune of $239m in
profit.

According to the ICC, revenues derived from sponsorship, media rights,
ticketing and merchandising will amount to the $239m figure, making the 2007
World Cup one of the most profitable in the organisation’s history.

The monies are set to be distributed amongst all of the cricket-playing
nations with a large bulk of the funds set to be used by the ICC to further grow
the game in developing countries.

ICC communications chief Brian Murgatroyd said: ‘These profits will come from
various sponsorship and television rights deals. But each full member of the ICC
will receive $1m from this total. The rest will be distributed among associate
members and used for the development of cricket among affiliate members.’

Despite concerns that the venue and logistical side of the West Indies’
hosting of the tournament would not be ready, the organising committee has met
all its deadlines with all facilities ready and working on time.