Cycling Brand Le Col Appoints Threepipe

Le Col, the technical cycling brand, has hired Threepipe to launch the company’s new spring and summer product range for 2014.

The agency will be delivering a PR campaign to generate awareness of the new Le Col products as well as increasing awareness of the brand among cycling enthusiasts. The activity will focus on product placement across key sport, lifestyle and national media.

Le Col was founded by Yanto Barker having competed at GB international level for more than 10 years. Barker said of the Threepipe partnership: ‘I am truly excited to be able to appoint Threepipe on this next stage of our business, they come highly recommended and share many values with Le Col.’

Eddie May, co-founder of Threepipe, added: ‘Le Col is one of the country’s top cycling brands and we are very excited to be working on making more people aware of the brand and its range of technical product.’