Cycling Brands Support Race The World

Cycling brands dhb, Haglöfs, Schwalbe, Wiggle and Wilier Triestina have partnered Race the World cycling race, which is now well underway in the USA. 

The race started on 1^st November with two teams racing against each other through deserts, climbs and steep descents to claim the first Race the World title in Miami on 14^th November.

The event has been several years in the planning and is designed specifically for amateur cyclists, with the youngest participant aged 24 and oldest aged 67.

Sport engagement agency, Limelight Sports launched the race and marketing director, Bastien Hibon said: “We are delighted to have some of the top brands in cycling as partners for Race the World. Their commitment and support has been essential in enabling this hugely exciting and ambitious project to become reality. Furthermore, to see them fully involved utilising Race the World content on their channels on a daily basis is incredible.”