Cycling TV Channel Launches In The UK

04 Apr 2016 | tshego

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Bike, a channel dedicated to cycling, has launched in the UK and is set to broadcast 24 hours a day on Sky and Virgin Media.

The channel will air a range of programmes such as travel logs from the Race Across America, local productions highlighting rides in Britain, cycling city guides and bike reviews.

In addition, the channel will also include highlights and live coverage of the seasons’ events between Pro Tour, World Tour and UCI Cross.

Bike debuted in Italy in 2012 and has an audience of over one million cycling fans a month and is available to households in the UK through Sky and Virgin Media, with further distribution announcements expected soon.

Filippo Ubaldini, chief executive, Bike, said: “The rapturous way that the UK embraced London 2012 and the Tour de France proved to us that the logical next step was to launch here, and we are now excited to be part of the growing UK cycling scene.”

“The entire team at BIKE has invested resources and time into the UK market and we expect a huge success. We want BIKE to be the destination for engagement and inspiration in the cycling community.”

“We know that 2016 is going to be an exciting year for Bike and for cycling as a whole with the prospect of more sporting success at the Rio Olympics,” said Richard Schofield, Bike’s UK marketing director.

“Bike wants to be at the heart of British cycling. If you cycle, we know there will be something on the channel for you.”