Dacia Launches #flairplay Community Programme
Rugby league stars including Sam Tomkins and Kallum Watkins have helped launch Dacia #FlairPlay, a new community programme for rugby league clubs providing opportunities for grassroots players to win professional training sessions.
The car brand, a partner to the Rugby Football League, is encouraging community club players around the country to share their most skillful maneuvers for the chance to earn a place in the Dacia Skill Showroom, where the best entries will be judged by a panel to win a professional training session for their club.
Any player who thinks they have what it takes to make it into the Dacia Skill Showroom and impress the judges, has seven weeks to film and upload their very best move to Dacia’s Facebook page or Twitter, tagging in @DaciaUK, to be in with a chance of winning.
Joining Tomkins and Watkins to decide on the overall winners are rugby league players, Kevin Sinfield, Paul Sculthorpe and Kylie Leuluai. Between them, they will decide on the most impressive skills and which community clubs will host a special day for their members and local communities with an open training session led by players and coaches from one of the 12 Betfred Super League clubs.
Show us your skills to enter the Dacia #FlairPlay Awards. Enter to win the ultimate training session for your club https://t.co/Iy07YT9rR5 pic.twitter.com/aSL5dhILP5
— Dacia UK (@daciauk) February 17, 2017
As part of the campaign, which has been devised and implemented by Fuse, winning clubs will receive a full takeover of Dacia’s sponsorship inventory at one local Super League match including programme adverts, pitch boards and PA messages. In addition to the professional players and coaches, Dacia and the local dealer, will be providing training equipment and auction items marketing support, so that the club can invest in their future and encourage #FlairPlay.
Kallum Watkins said: “There’s plenty of talent out there and, whether it’s a move they’ve been perfecting for years or an outrageous challenge between a group of mates at the end of training session, I can’t wait to see what #FlairPlay people have in the locker.”
Ed Preston, Dacia communications manager, said: “From the outset of our partnership with RFL, we’ve always looked at how we can engage with rugby league fans and communities in a way that will unlock exciting possibilities for them and I think we’ve really got to the heart of that with #FlairPlay.”
