Dafabet Expands Football Portfolio

12 May 2015 | sigadmin

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Blackburn Rovers FC has signed online gaming company Dafabet as the club’s new primary sponsor in an initial three-year deal.

Dafabet adds the Championship side to a football portfolio that includes Aston Villa, as well as a recently signed club partnership with Everton.

As part of the new deal, the Dafabet logo will be present on the front of the Blackburn players’ matchday jerseys, while the company will also become the club’s official international betting and gaming partner.

John Cruces, the head of sports marketing and sponsorship at Dafabet, said: “Everyone is aware that this year is the 20th anniversary of Rovers winning the Premier League and we were sold on the club’s ambition to get back into English football’s top flight.

“We’re looking forward to seeing the Dafabet logo on such an iconic football shirt and working together with the club on a long term mutually beneficial partnership which complements our other investments in UK sport.”

Alan Myers, Blackburn Rovers’ director of communications, added: “Although new to English football in 2011 when they signed Rovers legend Alan Shearer as an international ambassador, Dafabet has already enjoyed successes within the Premier League including their being FA Cup finalists Aston Villa’s shirt sponsor for the last two seasons.

“Partnering with a well-respected, forward-thinking and successful international company such as Dafabet, who genuinely understand UK sport sponsorship, will benefit everyone associated with the club.”