Dare2b Expands Tour Of Britain Deal
Dare2b has been appointed official apparel partner to The Tour of Britain, Women’s Tour and Tour Series.
Dare2b will build on its thee-year partnership with The Tour of Britain to provide the leader’s jerseys and official apparel to The Tour of Britain, The Women’s Tour and The Tour Series from 2017 onwards.
It will mark the first time that the three televised events have shared the same apparel partner, with Dare2b and event organiser SweetSpot extending the partnership to take in The Women’s Tour.
From the 2017 Tour Series, which commences on Tuesday 9th May, the leader’s jerseys in The Tour Series, The Women’s Tour and The Tour of Britain will all be presented by Dare2b.
Helen Monks, head of marketing, Dare2b said:”We are excited to build on the success of our three-year partnership with The Tour of Britain as we’re announced official merchandise supplier to all three major events.
“The selection of merchandise designs will be bigger and better than they have ever been and we look forward to retailing these across online and at each event over the coming months.”
Mick Bennett, race director of The Tour of Britain and The Women’s Tour said: “We have worked closely with Dare2b on The Tour of Britain since 2014 and have been delighted with the range and quality of products that they have supplied for our national Tour, meeting the high technical standards required for our jerseys. We are looking forward to now working with them across all of our events and together producing some attractive jerseys to showcase our partners.”
The Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their door step, taking place between Sunday 3rd and Sunday 10th September 2017.
