dark Horses Acquisition Announced
International advertising agency TBWA\Worldwide, part of Omnicom Group, has acquired UK sports creative agency Dark Horses.
The deal has been described as ‘designed to add significant new depth to the UK group’s expertise across the total brand experience.’
Dark Horses’ portfolio of work includes supporting sponsorship deals for global brand, Nissan, working with TikTok on UEFA EURO 2020 campaigns, creating Shelter’s #NoHomeKit, and launching Peloton to the UK market.
Dark Horses CEO, Melissa Robertson, commented, “This is an exciting deal that supports our boutique culture as independent, curious creatives, at the same time as providing the scale that can turn us into a truly global business.
“We work with some of the most influential sports organisations in the world, so it’s thrilling to imagine what we can do with the reach of TBWA’s 11,000 strong collective.”
TBWA\Worldwide Global CEO, Troy Ruhanen, added, “We’ve been watching Dark Horses for some time. As a collection of best-in-class agencies at the top of their game, we’re always looking for those deep specialists that complement us and add significant expertise to the total brand experience of our clients. I’m excited to see what growth they can unlock across the board.”
