The International Tennis Federation (ITF) has signed an extension of its partnership with online casino Stake until the end of 2026.
The renewal keeps the gaming platform as the official betting partner of the international men’s team tennis tournament, and continues the collaboration that started last year.
Stake will received courtside branding throughout Davis Cup events, as well as promotion across the competition’s social media platforms.
The betting company’s partnership roster also includes Premier League outfit Everton, as well as the Stake Formula 1 team (previously Alfa Romeo), and Ultimate Fighting Championship (UFC).
This year’s edition of the cup got underway on Friday 31st January, when the first round stated. Later this year the Davis Cup Finals will be staged on Bologna, Italy in November.
“We thank Stake for their support for our competition and look forward to working with them at Davis Cup ties and events throughout the next two seasons,” said ITF President David Haggerty.
Akhil Sarin, Chief Marketing Officer at Stake, added, “This partnership renewal isn’t just about extending an agreement; it’s a testament to our shared vision and successful collaboration we built together.
“Stake’s continued support of Davis Cup demonstrates its commitment to delivering an excellent tennis experience and building an engaged tennis community.
“We’re excited to see what we can accomplish together in this next chapter.”
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