Dawson & Under Armour Unveil Fan Photo Mural
Tottenham Hotspur captain and Under Armour ambassador Michael Dawson has unveiled the completed Calling All Spurs fan mural, which debuted in the tunnel at White Hart Lane on Sunday for their Barclays Premier League match against Manchester United.
The mural, which will be present for the rest of the season, features 2,400 images of fans from around the world.
Speaking ahead of Spurs’ 2-2 draw with Manchester United, Dawson said: ‘The players know full well the passion that our fans have for this club. As well as the thousands cheering us on from the stands, this mural is a reminder to us of all of those that are backing us from around the world through their TV screens.’
The Calling All Spurs campaign asked fans to demonstrate their passion for the club in order to be featured on the mural, situated opposite the home dressing room at the stadium for the first time in the Club’s history.
The ‘making-of’ video, including a time-lapse of the installation, can be seen here at Sport Industry TV.
The completed artwork is a 2m by 5m photo mural and each featured fan photo will be seen by the players as they line up to walk out onto the field.
The campaign was launched earlier in the season by a call to action video fronted by Michael Dawson.
The digital version of the mural is live on the microsite – callingallspurs.com – with fans able to find their individual photo amongst the full image and share to various social platforms, showing their support for the club.
